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  <titleInfo>
    <title>Consumer Behavior</title>
  </titleInfo>
  <name type="personal">
    <namePart>Schiffman, Leon G.</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Kanuk, Leslie Lazar</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Kumar, S. Ramesh</namePart>
    <role>
      <roleTerm type="text">Joint author</roleTerm>
    </role>
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    <place>
      <placeTerm type="text">India</placeTerm>
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    <publisher>Pearson</publisher>
    <dateIssued>c 2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <edition>10th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 486 [46] p. : ills. ; 28 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Leon G. Schiffman, Leslie Lazar Kanuk, and S. Ramesh Kumar.</note>
  <note>Includes bibliographical references and indexes.</note>
  <subject authority="lcsh">
    <topic>Consumer behavior</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Motivation research</topic>
  </subject>
  <classification authority="ddc" edition="22">658.8342 Sch327c</classification>
  <identifier type="isbn">9780135053010</identifier>
  <identifier type="isbn">0135053013</identifier>
  <identifier type="isbn">9788131731567</identifier>
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