TY  - BOOK
AU  - Keller, Kevin Lame
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
SN  - 9788131719770
U1  - 658.827 23
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Management
N1  - Includes bibliographical reference and index
ER  -