TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland III,A.J.
AU  - Gamble,John E.
TI  - Crafting and Executing Strategy: the Quest for Competitive Advantage : Concepts and Cases 
SN  - 0071285903 
U1  - 658.4012 22
PY  - 2008///
CY  - New Delhi
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
N1  - Includes bibliographical reference and index
ER  -