TY - BOOK AU - Czinkota,Michael R. AU - Ronkainen,Ilkka A. TI - International Marketing SN - 9788131501610 U1 - 658.84 23 PY - 2007/// (2011) CY - New Delhi PB - Cengage Learning KW - Marketing KW - Management KW - Export N1 - Includes bibliographical references and index ER -