TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and Promotion: an Integrated Marketing Communications Perspective 
SN  - 9781259026850
U1  - 659.1 23
PY  - 2013///
CY  - New Delhi, New York
PB  - McGraw Hill Education
KW  - Advertising
KW  - Sales promotion
KW  - Communication marketing
N1  - Includes bibliographical references and index
ER  -