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  <titleInfo>
    <title>Marketing Research</title>
    <subTitle>an Applied Orientation</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Malhotra, Naresh K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ii</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Pearson/Prentice Hall</publisher>
    <dateIssued>c 2009</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>Various pages. : ills. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Naresh K. Malhotra.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Research Methodology</topic>
  </subject>
  <classification authority="ddc" edition="23">658.83 M2946m</classification>
  <identifier type="isbn">9788120330443</identifier>
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