TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International Marketing T2 - McGraw-Hill/Irwin series in marketing SN - 0072833718 U1 - 658.84 22 PY - 2005/// CY - New Delhi PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical reference and index ER -