00724nam a2200229 a 4500 158363 BD-DhGUBL 20241231113300.0 180110s2014 maua b 001 0 eng d 9789332518377 DLC eng DLC rda DLC BD-DhGUBL 23 659.1 C626i Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, and Donald Baack. 6th ed. India ; USA : Dorling Kindersley ; Pearson Education, 2014. 455 p. : ills. ; 28 cm. Marketing Communication Advertising Baack, Donald Joint author ddc BK 2524 2524 0 0 ddc 0 1 Business Studies GUBL GUBL REF 2016-06-23 A Replacement of 4th Ed. (Acc. No. 3010013564) Indian Print 0 659.1 C626i 3010015836 2016-06-23 00:00:00 1 2016-06-23 BK