TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9789332518377
U1  - 659.1 23
PY  - 2014///
CY  - India, USA
PB  - Dorling Kindersley, Pearson Education
KW  - Marketing
KW  - Communication
KW  - Advertising
ER  -