TY  - BOOK
AU  - Palmer,Adrian
AU  - Hartley,Bob
TI  - The Business and Marketing Environment
SN  - 0077092627
U1  - 658.8 23
PY  - 1996///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Export marketing
KW  - Organizational effectiveness
N1  - Includes bibliographical references and indexes
ER  -