@book{259,
	author = {Hawkins, Del I. and Best, Roger J.},
	title = {Consumer Behavior :},
	publisher = {Tata McGraw-Hill Irwin,},
	year = {c 2005.},
	series = {McGraw-Hill/Irwin series in marketing},
	address = {Boston ;},
	edition = {9th ed.}
}