00741nam a2200217 a 45000010005000000030010000050050017000150080041000320200015000730400036000880820021001241000026001452450109001712500013002802600049002933000034003424400042003765040053004186500014004717000038004852458BD-DhGUBL20250127103529.0180109s2006    maua     b    001 0 eng d  a0072935898  cBD-DhGUBLaBD-DhGUBLdBD-DhGUBL00223a658.8bP426e1 aPerreault, William D.10aEssentials of Marketing :ba Global-managerial Approach /cWilliam D. Perreault, and E. Jerome McCarthy.  a10th ed.  aBoston, Mass. :bMcGraw-Hill/Irwin,cc 2006.  axl, 638 p. :bill. ;c21 cm.   aMcGraw-Hill/Irwin series in marketing  aIncludes bibliographical references and indexes. 0aMarketing1 aMcCarthy, E. JeromeeJoint author