00863nam a2200253 a 4500 BD-DhGUBL 20250417120808.0 190914r20132011ii a|||| |||| 001 0 eng d 9788131756898 9780131888593 BD-DhGUBL BD-DhGUBL BD-DhGUBL BD-DhGUBL 23 658.827 K281s Keller, Kevin Lane Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, M.G. Parameswaran, and Isaac Jacob. 3rd ed. New Delhi : Pearson, c 2013. xxiii, 695 p. : ills. ; 28 cm. Includes bibliographical reference and index. Brand management Product management Parameswaran, M.G. Joint author Jacob, Isaac Joint author ddc BK 3357 3357 0 0 ddc 0 0 Business Studies GUBL GUBL GEN 2018-03-09 4 9 658.827 K281s 3010013496 2024-01-16 00:00:00 2024-01-15 1 2018-03-09 BK 0 0 ddc 0 0 Business Studies GUBL GUBL GEN 2018-03-09 2 3 658.827 K281s 3010013497 2024-10-28 08:32:21 2024-09-18 2 2018-03-09 BK 0 0 ddc 0 0 Business Studies GUBL GUBL GEN 2018-03-09 6 10 658.827 K281s 3010013498 2024-01-16 00:00:00 2024-01-12 3 2018-03-09 BK 0 0 ddc 0 1 Business Studies GUBL GUBL REF 2018-03-09 0 658.827 K281s 3010013500 2018-03-09 00:00:00 4 2018-03-09 BK