TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, M.G.
AU  - Jacob, Isaac
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
SN  - 9788131756898
U1  - 658.827 23
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Brand management
KW  - Product management
N1  - Includes bibliographical reference and index
ER  -