TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing Management
SN  - 8177586904
U1  - 658.8 22
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -