01473cam a22003374a 4500 BD-DhGUBL 20200507083001.0 100713s2011 inua 001 0 eng d 9780470616338 (pbk.) 0470616334 (pbk.) 9781118036921 (ebk.) 9781118036938 (ebk.) 9781118036945 (ebk.) BD-DhGUBL eng BD-DhGUBL DLC 658.8/72 22 Hunt, Ben (Ben R.) Convert! : designing web sites to increase traffic and conversion / Ben Hunt. Designing web sites to increase traffic and conversion Indianapolis, IN : Wiley, c c2011. xxiii, 288 p. : ill. ; 24 cm. Includes index. Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages. Web sites Design. Electronic commerce. Internet marketing. Internet advertising. Web sites Design. sears Web sites Evaluation. sears Web sites Testing. sears ddc BK 3907 3907