Convert!
designing web sites to increase traffic and conversion
Designing web sites to increase traffic and conversion
Hunt, Ben (Ben R.)
creator
text
inu
Indianapolis, IN
Wiley
c c2011
2011
monographic
eng
xxiii, 288 p. : ill. ; 24 cm.
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.
Ben Hunt.
Includes index.
Web sites
Design
Electronic commerce
Internet marketing
Internet advertising
Web sites
Design
Web sites
Evaluation
Web sites
Testing
658.8/72
9780470616338 (pbk.)
0470616334 (pbk.)
BD-DhGUBL
100713
20200507083001.0
eng