01473cam a22003374a 4500003001000000005001700010008004100027020002500068020002200093020002500115020002500140020002500165040003500190082001700225100002400242245008400266246005900350260004100409300003600450500002000486505040900506650002300915650002500938650002400963650002600987650003001013650003401043650003101077942001201108999001501120BD-DhGUBL20200507083001.0100713s2011    inua          001 0 eng d  a9780470616338 (pbk.)  a0470616334 (pbk.)  z9781118036921 (ebk.)  z9781118036938 (ebk.)  z9781118036945 (ebk.)  aBD-DhGUBLbengcBD-DhGUBLdDLC04a658.8/722221 aHunt, Benq(Ben R.)10aConvert! :bdesigning web sites to increase traffic and conversion /cBen Hunt.30aDesigning web sites to increase traffic and conversion  aIndianapolis, IN :bWiley,cc c2011.  axxiii, 288 p. :bill. ;c24 cm.  aIncludes index.0 aPart I.  Designing for traffic.  How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II.  Designing for conversion.  Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages. 0aWeb sitesxDesign. 0aElectronic commerce. 0aInternet marketing. 0aInternet advertising. 7aWeb sitesxDesign.2sears 7aWeb sitesxEvaluation.2sears 7aWeb sitesxTesting.2sears  2ddccBK  c3907d3907