TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services Marketing: Integrating Customer Focus Across the Firm 
SN  - 9789353160777
U1  - 658.8 23
PY  - 2019///
CY  - India
PB  - McGraw
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical reference and index
ER  -