00758nam a2200229 a 4500003001000000005001700010008004100027020001800068035002400086035001800110040005900128082002200187100001900209245008600228250001300314260003500327300002900362504005100391650001400442700003400456700003800490BD-DhGUBL20250709135159.0201028s2018    njua          001 0 eng d  a9789352865611  a(OCoLC)ocn809989057  a(NNC)10382051  aDLCbengcBD-DhGUBLdYDXdOCLCOdYDXCPdBWXdBD-DhGUBL00223a658.8bK8487p1 aKotler, Philip10aPrinciples of Marketing /cPhilip Kotler, Gary Armstrong, and Prafulla Agnihotri.  a17th ed.  aNew Delhi :bPearson,cc 2018.  a701 p. :bill. ;c30 cm.  aIncludes bibliographical references and index. 0aMarketing1 aArmstrong, GaryeJoint author1 aAgnihotri, PrafullaeJoint author