TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Agnihotri,Prafulla
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 658.8 23
PY  - 2018///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -