@book{5128,
	author = {Kahn, Kenneth B.},
	title = {The PDMA Handbook of New Product Development /},
	publisher = {John Wiley & Sons,},
	year = {c 2013.},
	address = {Hoboken, New Jersey :},
	edition = {3rd ed.},
	note = {Includes index.},
	url = {https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781118466421?download=true}
}