@book{5723,
	author = {McDonald, Malcolm. and Frow, Pennie},
	title = {Marketing plans for services :},
	publisher = {Wiley,},
	year = {c2011.},
	address = {Chichester, U.K. :},
	edition = {3rd ed.},
	url = {https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true}
}