01112nac a2200313 a 4500 991022113784307026 BD-DhGUBL 20260126152425.0 111123t2011 enkad ob 001 0 eng d 9781119207306 MiAaPQ BD-DhGUBL MiAaPQ BD-DhGUBL eng 658.8 22 M4599m McDonald, Malcolm. Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. 3rd ed. Chichester, U.K. : Wiley, c2011. xv, 495p. : ills., charts, figs. ; 25 cm. Includes bibliographical references and index. Service industries Marketing. Service industries Planning. Frow, Pennie 2nd joint author. Payne, Adrian 3rd joint author. 9780470979419 0470979410 9780470979099 0470979097 https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true Click here to download. ddc EBK 5723 5723 0 0 ddc 0 0 GUBL GUBL 2026-01-26 0 658.8 M4599m 2026-01-26 15:24:37 2026-01-26 EBK