@book{5727,
	author = {Thomas, David B., and Barlow, Mike},
	title = {The executive's guide to enterprise social media strategy :},
	publisher = {John Wiley & Sons,},
	year = {c2011.},
	address = {Hoboken, New Jersey :},
	url = {https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119200796?download=true}
}