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  <titleInfo>
    <nonSort>The </nonSort>
    <title>executive's guide to enterprise social media strategy</title>
    <subTitle>how social networks are radically transforming your business</subTitle>
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  <name type="personal">
    <namePart>Thomas, David B.</namePart>
    <namePart type="date">1952-</namePart>
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  </name>
  <name type="personal">
    <namePart>Barlow, Mike</namePart>
    <role>
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    <place>
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    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>c2011</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>xix, 214p. ; 25 cm.</extent>
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  <note type="statement of responsibility">David B. Thomas, Mike Barlow.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Management</topic>
    <topic>Business enterprises</topic>
    <topic>Computer networks</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Strategic planning</topic>
    <topic>Computer networks</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social media</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Online social networks</topic>
    <topic>Economic aspects</topic>
  </subject>
  <classification authority="ddc" edition="22">658.4032 T36e</classification>
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  <identifier type="isbn">9781118005231</identifier>
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