@book{5739,
	author = {Young, Laurie,},
	title = {The marketer's handbook :},
	publisher = {Wiley,},
	year = {c2011.},
	address = {Chichester, U.K :},
	url = {https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119206606?download=true}
}