@book{5756,
	author = {Cheng, Hong},
	title = {The handbook of international advertising research /},
	publisher = {John Wiley & Sons, },
	year = {c 2014.},
	address = {Chichester, West Sussex :},
	url = {https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781118378465?download=true}
}