00820nac a2200229 a 4500003001000000005001700010008004100027020001800068020001800086040003600104082001700140245008000157260006000237300002000297440004100317504005100358650002700409700001600436856011000452942001300562999001500575BD-DhGUBL20260201125714.0260201s2014    enk    |     |001|0 eng|d  a9781444332377  a9781118378465  aBD-DhGUBLcBD-DhGUBLdBD-DhGUBL04a659.107222304aThe handbook of international advertising research /cEdited by Hong Cheng.  aChichester, West Sussex :bJohn Wiley & Sons, cc 2014.  axxxii, 623 p. ;  aHandbooks in communication and media  aIncludes bibliographical references and index. 0aAdvertisingxResearch.1 aCheng, Hong  uhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781118378465?download=trueyClick here to download  2ddccEBK  c5756d5756