00890nam a2200277 a 4500 13053827 BD-DhGUBL 20251026121101.0 180104s2004 maua b 001 0 eng d 0072536764 0071214380 DLC DLC DLC BD-DhGUBL 23 659.1 B4106a Belch, George E. Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch. 6th ed. Boston : McGraw-Hill, c 2004. xxvi, 779, [67] p. : ill. ; 28 cm. McGraw-Hill/Irwin series in marketing Includes bibliographical references and index. Advertising Sales promotion Communication marketing Belch, Michael A. Joint author ddc BK 628 628 0 0 ddc 0 1 Business Studies GUBL GUBL REF 2013-03-14 0 659.1 B4106a 3010001800 2013-03-20 00:00:00 1 2013-03-14 BK 0 0 ddc 0 0 Business Studies GUBL GUBL GEN 2013-03-14 1 659.1 B4106a 3010002371 2017-03-27 00:00:00 2017-03-27 2 2013-03-14 BK 0 0 ddc 0 0 Business Studies GUBL GUBL GEN 2013-03-14 0 659.1 B4106a 3010001801 2013-03-20 00:00:00 3 2013-03-14 BK 0 0 ddc 0 0 Business Studies GUBL GUBL GEN 2013-03-14 1 659.1 B4106a 3010002370 2017-03-27 00:00:00 2017-03-27 4 2013-03-14 BK