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| 003 | BD-DhGUBL | ||
| 005 | 20250901112458.0 | ||
| 008 | 180226r20092012ii a 001 0 eng d | ||
| 020 | _a9780073381091 | ||
| 020 | _a0073381098 | ||
| 020 | _a9780071284400 | ||
| 020 | _a0071284400 | ||
| 020 | _a9780071286091 | ||
| 020 | _a0071286098 | ||
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_aDLC _cDLC _dBD-DhGUBL _cBD-DhGUBL |
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| 082 | 0 | 0 |
_223 _a659.1 _bB427a |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and Promotion : _ban Integrated Marketing Communications Perspective / _cGeorge E. Belch, and Michael A. Belch. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston ; _aNew Delhi : _bMcGraw-HilIwin, _cc 2012. |
||
| 300 |
_axxv, 836 p. : _bills. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication marketing | |
| 700 | 1 |
_aBelch, Michael A. _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c118 _d118 |
||