| 000 | 01035nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1322 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20260915141630.0 | ||
| 008 | 220510s2012 nyua b 001 0 eng d | ||
| 020 | _a9781259026850 | ||
| 020 | _a9780073404868 | ||
| 020 | _a0073404861 | ||
| 035 | _a(OCoLC)ocn664665731 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dUPM _dDLC _dBD-DhGUBL |
||
| 082 | 0 | 0 |
_223 _a659.1 _bB4106a |
| 100 | 1 |
_aBelch, George E. _q(George Edward), |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion : _ban Integrated Marketing Communications Perspective / _cGeorge E. Belch, Michael A. Belch, and Keyoor Purani. |
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi ; _aNew York : _bMcGraw Hill Education, _cc2013. |
||
| 300 |
_axlii, 1016 p. : _bills. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication marketing | |
| 700 | 1 |
_aBelch, Michael A. _eJoint author |
|
| 700 | 1 |
_aPurani, Keyoor _eJoint author |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1333 _d1333 |
||