000			00810nam a2200265 a 4500
003			BD-DhGUBL
005			20261101144810.0
008			200201r20102008ii aa b 001 0 eng d
020			_a 9788131719770
020			_a9780131888593
020			_a0131888595
020			_a8178087812
040			_aDLC _cDLC _dBD-DhGUBL _cBD-DhGUBL
082	0	0	_223 _a658.827 _bK28s
100	1		_aKeller, Kevin Lane
245	1	0	_aStrategic Brand Management : _bBuilding, Measuring, and Managing Brand Equity / _cKevin Lane Keller.
250			_a3rd ed.
260			_aNew Delhi : _bPearson, _cc2008
300			_a712 p. : _bill., photos ; _c27 cm.
504			_aIncludes bibliographical reference and index.
650		0	_aBrand name products _xManagement.
650		0	_aProduct management
942	0	0	_2ddc _cBK
999			_c139 _d139