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| 008 | 150516m19961971mau b 001 0 eng d | ||
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| 082 | 0 | 0 |
_223 _a658.8 _bP426g |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aLearning Aid for use with Basic Marketing : _ba global managerial approach / _cWilliam D. Perreault and E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bIrwin, _c1996 |
||
| 300 |
_adp. : _bills., figs. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _eJoint author |
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| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c2170 _d2170 |
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