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_223 _a658.8 _bP426b |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic Marketing : _ba Global-Managerial Approach / _cWilliam D. Perreault, Jr., and E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxvi, 833 p. : _bills. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _eJoint author |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c2191 _d2191 |
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