| 000 | 00724nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 158363 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20241231113300.0 | ||
| 008 | 180110s2014 maua b 001 0 eng d | ||
| 020 | _a9789332518377 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhGUBL |
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| 082 | 0 | 0 |
_223 _a659.1 _bC626i |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated Advertising, Promotion, and Marketing Communications / _cKenneth E. Clow, and Donald Baack. |
| 250 | _a6th ed. | ||
| 260 |
_aIndia ; _aUSA : _bDorling Kindersley ; _bPearson Education, _c2014. |
||
| 300 |
_a455 p. : _bills. ; _c28 cm. |
||
| 650 | 0 |
_aMarketing _vCommunication |
|
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aBaack, Donald _eJoint author |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c2524 _d2524 |
||