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_aPerreault, William D. _99546 |
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| 245 | 1 | 0 |
_aEssentials of Marketing : _ba Global-managerial Approach / _cWilliam D. Perreault, and E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc 2006. |
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| 300 |
_axl, 638 p. : _bill. ; _c21 cm. |
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| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _99547 |
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| 700 | 1 |
_aMcCarthy, E. Jerome _99548 _eJoint author |
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_2ddc _cBK |
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