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| 008 | 180105s2002 mauab b 001 0 eng d | ||
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| 082 | 0 | 0 |
_223 _a658.8 _bP426b |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic Marketing : _ba Global-managerial Approach / _cWilliam D. Perreault, and E. Jerome McCarthy. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc 2002. |
||
| 300 |
_axxxii, 815 [28] p. : _bills. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 754-810) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c334 _d334 |
||