| 000 | 00863nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | BD-DhGUBL | ||
| 005 | 20250417120808.0 | ||
| 008 | 190914r20132011ii a|||| |||| 001 0 eng d | ||
| 020 | _a9788131756898 | ||
| 020 | _a9780131888593 | ||
| 040 |
_aBD-DhGUBL _bBD-DhGUBL _cBD-DhGUBL _dBD-DhGUBL |
||
| 082 |
_223 _a658.827 _bK281s |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic Brand Management : _bBuilding, Measuring, and Managing Brand Equity / _cKevin Lane Keller, M.G. Parameswaran, and Isaac Jacob. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson, _cc 2013. |
||
| 300 |
_axxiii, 695 p. : _bills. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | _aBrand management | ||
| 650 | _aProduct management | ||
| 700 |
_aParameswaran, M.G. _eJoint author |
||
| 700 |
_aJacob, Isaac _eJoint author |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3357 _d3357 |
||