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| 003 | BD-DhGUBL | ||
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| 008 | 180105s2008 mauab b 001 0 eng d | ||
| 020 | _a0071259333 | ||
| 020 | _a0073529850 | ||
| 020 | _a9780073529851 | ||
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_222 _a658.8 _bP4412c |
| 100 | 1 | _aPeter, J. Paul | |
| 245 | 1 | 0 |
_aConsumer Behavior and Marketing Strategy / _cJ. Paul Peter, and Jerry C. Olson. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc 2008. |
||
| 300 |
_axix, 555 p. : _bills. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 499-528) and indexes. | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aOlson, Jerry C. _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c336 _d336 |
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