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| 001 | 13814724 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20251004120446.0 | ||
| 008 | 200112s2006 njua b 001 0 eng d | ||
| 020 | _a8177586904 | ||
| 020 | _a0131457578 | ||
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_aDLC _cBD-DhGUBL _dDLC _dBD-DhGUBL |
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_222 _a658.8 _bK8487m |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing Management / _cPhilip Kotler, and Kevin Keller. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc 2006. |
||
| 300 |
_axxxix, 733 [45] p. : _bills. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aKeller, Kevin Lane _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c338 _d338 |
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