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| 008 | 201021s2019 njua b 001 0 eng d | ||
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_223 _a658.8 _bSe695 |
| 245 | 1 | 0 |
_aServices Marketing : _bIntegrating Customer Focus Across the Firm / _cValarie A. Zeithaml...[et. al] |
| 250 | _a7th ed. | ||
| 260 |
_aIndia : _bMcGraw, _cc 2019. |
||
| 300 |
_a582 p. : _bills. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 | _aCustomer services | |
| 700 | _aZeithaml, Valarie A. | ||
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c4026 _d4026 |
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