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| 003 | BD-DhGUBL | ||
| 005 | 20250709135607.0 | ||
| 008 | 201028s2018 ii a 001 0 eng d | ||
| 020 | _a9788126566938 | ||
| 035 | _a(OCoLC)ocn809989057 | ||
| 035 | _a(NNC)10382051 | ||
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| 082 | 0 | 0 |
_223 _a658.8 _bK8487m |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing 4.0 : _bMoving from Traditional to Digital / _cPhilip Kotler, Hermawan Kartajaya, and Iwan Setiawan. |
| 250 | _a17th ed. | ||
| 260 |
_aNew Delhi : _bWiley, _cc 2018. |
||
| 300 |
_a701 p. : _bill. ; _c30 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 |
_aKartajaya, Hermawan _eJoint author |
||
| 700 |
_aSetiawan, Iwan _eJoint author |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4041 _d4041 |
||