| 000 | 00876nam a2200265 a 4500 | ||
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| 001 | 14464732 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20251013103832.0 | ||
| 008 | 180321s2007 njua b 001 0 eng d | ||
| 020 | _a0131875523 | ||
| 020 | _a9780131875524 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dNLGGC _dSITPL _dYDXCP _dDLC _dBD-DhGUBL |
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| 082 | 0 | 0 |
_222 _a658.8 _bL944s |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices Marketing : _bPeople, Technology, Strategy / _cChristopher Lovelock, and Jochen Wirtz. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc 2007. |
||
| 300 |
_axx, 648 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aService industries | |
| 650 | 0 | _aCustomer services | |
| 700 | 1 |
_aWirtz, Jochen _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c510 _d510 |
||