| 000 | 00820nac a2200229 a 4500 | ||
|---|---|---|---|
| 003 | BD-DhGUBL | ||
| 005 | 20260201125714.0 | ||
| 008 | 260201s2014 enk | |001|0 eng|d | ||
| 020 | _a9781444332377 | ||
| 020 | _a9781118378465 | ||
| 040 |
_aBD-DhGUBL _cBD-DhGUBL _dBD-DhGUBL |
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| 082 | 0 | 4 |
_a659.1072 _223 |
| 245 | 0 | 4 |
_aThe handbook of international advertising research / _cEdited by Hong Cheng. |
| 260 |
_aChichester, West Sussex : _bJohn Wiley & Sons, _cc 2014. |
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| 300 | _axxxii, 623 p. ; | ||
| 440 | _aHandbooks in communication and media | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. |
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| 700 | 1 | _aCheng, Hong | |
| 856 |
_uhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781118378465?download=true _yClick here to download |
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| 942 |
_2ddc _cEBK |
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| 999 |
_c5756 _d5756 |
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