| 000 | 00874nam a2200265 a 4500 | ||
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| 001 | 14285210 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20251026112539.0 | ||
| 008 | 230622s2007 maua b 001 0 eng d | ||
| 020 | _a0073101265 | ||
| 020 | _a9780073101262 | ||
| 040 |
_aDLC _cDLC _dC#P _dBAKER _dNLGGC _dDLC _dBD-DhGUBL |
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| 082 | 0 | 0 |
_222 _a659.1 _bB4106a |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and Promotion : _ban Integrated Marketing Communications Perspective / _cGeorge E. Belch, and Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc 2007. |
||
| 300 |
_axxvi, 820 p. : _bills. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication marketing | |
| 700 | 1 |
_aBelch, Michael A. _eJoint author |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c621 _d621 |
||