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008			180104s2004 maua b 001 0 eng d
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040			_aDLC _cDLC _dDLC _dBD-DhGUBL
082	0	0	_223 _a659.1 _bB4106a
100	1		_aBelch, George E.
245	1	0	_aAdvertising and Promotion : _ban Integrated Marketing Communications Perspective / _cGeorge E. Belch, and Michael A. Belch.
250			_a6th ed.
260			_aBoston : _bMcGraw-Hill, _cc 2004.
300			_axxvi, 779, [67] p. : _bill. ; _c28 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising
650		0	_aSales promotion
650		0	_aCommunication marketing
700	1		_aBelch, Michael A. _eJoint author
942	0	0	_2ddc _cBK
999			_c628 _d628