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| 100 | 1 | _aKeller, Kevin Lane | |
| 245 | 1 | 0 |
_aStrategic Brand Management : _bBuilding, Measuring, and Managing Brand Equity / _cKevin Lane Keller. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River : _bPrentice Hall, _cc 2003. |
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| 300 |
_axxvii, 788 p. : _bills. ; _c24 cm. |
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| 650 | 0 |
_aBrand name products _xManagement |
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