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Advertising and Promotion : an Integrated Marketing Communications Perspective /

Belch, George E.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch. - 8th ed. - Boston ; New Delhi : McGraw-HilIwin, c 2012. - xxv, 836 p. : ills. ; 28 cm.

Includes bibliographical reference and index.

ISBN: 9780073381091 0073381098 9780071284400 0071284400 9780071286091 0071286098

Subjects--Topical Terms:
Advertising
Sales promotion
Communication marketing

Dewey Class. No.: 659.1 / B427a

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