Bengali Keyboard
Consumer Behavior : Building Marketing Strategy /
Hawkins, Del I.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee. - 11th ed. - Boston : McGraw-Hill Irwin, c2011. - xxix, 866 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070682160
Consumer behavior--United States
Market surveys--United States
658.83420973 / H3141c
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee. - 11th ed. - Boston : McGraw-Hill Irwin, c2011. - xxix, 866 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070682160
Consumer behavior--United States
Market surveys--United States
658.83420973 / H3141c